Quick! Call your dentist! If he or she is in the market for a new drill, patient chair, or a X-Ray machine, one possible shopping destination might be the California showroom of dental equipment distributor Henry Schein. While admiring the shiny new equipment in a number of tasteful mock-up dental offices, they might notice that some of the "office" walls (bare, in previous visits) now feature some large fine art photographs.

The idea is that a dentist setting up a new office will want to smarten up the place with some artwork, and might just be tempted to add a print or two to the shopping cart along with the laughing gas and a couple of sterilizers. We shall see...

Here's what some of the installations look like:

Next time you are at the dentist, feel free to drop a subtle hint!